Contributing Writer
Multi-platinum rapper and producer brings the summer heat and nostalgic feels in new single and announces ‘24 summer season of multi sensory Wave Pool Party events
UK rap innovator A!MS is back with his genre-hopping, time-skipping new summer banger ‘House On The Beach’, out 24th of May.
‘House On The Beach’ is A!MS’ biggest anthem yet, harking back to the sun-kissed nostalgia of the early 2000s, with UKG vibes, drill-inspired drum patterns and a hard-hitting grime bass-line to accompany UK Rap favourite ZieZie’s fire verse. From the Mediterranean guitar backdrop to the uptempo chorus switch up, this is a record that carries a piece of each decade from the 2000s to the 2010s, up to today and beyond.
Dropping with a fire music video, ‘House On The Beach’ was put together by an all star lineup flooded with talent: Grammy winners Cool & Dre, regular A!MS beat maker Michelin Shin, additional production from Hypertone, flawless vocals from Aisa, and AV Allure with lyrical input.
“This song tells a story of ups and downs, the rollercoaster that the one you’re fond of can make you feel, be it old love or new love.” A!MS says.. “The uncertainty that can keep us sane or drive us insane”,
Known for creating melodic UK Rap with a Mediterranean inspired twist, A!MS makes music out of his camp in Cyprus that brims with sun-etched vibes. As one of the region’s most respected cultural figures, he also owns the wildly successful Wave Pool Parties, which returns this summer on 23rd June, with special guest sets already confirmed from Arrdee, Charlie Sloth, Prinz, ZieZie, Yxng Bane and many more.
This summer’s season, A!MS continues the unique multi-sensory aspect to The Wave Pool Parties, with events to activate all the senses. Holiday makers will immerse themselves in a one of a kind multisensory experience; Sound, Sight, Touch (with synchronised jets and waves) and even Smell (where A!MS’ very own OUD scent will be diffused during the shows).
‘House On the Beach’ follows previous singles ‘Self Esteem’ and ‘OUD’ which garnered key press support from GRM Daily, Wonderland Mag, Mixtape Madness, Viper Mag and Linkup TV. ‘OUD’ was released alongside its very own fragrance, making it the first of a kind multi-sensory UK Rap single.
Melding past, present and future via a summer heater, A!MS has outdone himself with instant career-highlight ‘House On The Beach’.