The three festivals, part of the independent Spanish promoter Last Tour, join the B Corp community
Last Tour becomes the leading B Corp music promoter in Europe
The B Corp recognition follows a rigorous two-year evaluation process and is granted to only 4% of the companies that apply to become conscious pioneers in their commitments across finance, social and environmental impact.
Becoming leaders in the live music sector, Bilbao BBK Live, Cala Mijas and BIME have implemented actions to reduce their environmental impact, raise awareness for diversity and equality, as well as implement protocols to reduce sexual attacks on their events. In addition to this, their significate economic contribution to the city of Bilbao and the region of Mijas in Malaga has been key to joining the B Corp community.
One of the requirements for being a member of the B Corp community is the reduction of the environmental impact through a strict recycling and waste management system; energy efficiency measures, free drinking water on the premises or services connected to a chemical-free network. The promotion of sustainable transportation, prevention and awareness programs against sexist attacks and to promotion and celebration of gender equality, as well as the programming of free concerts for the local community.
Bilbao BBK Live in contribution to the community and the significant economic impact on the city of Bilbao have been key to becoming part of the B Corp community – highlighting the employment of local teams, donations for forest reforestation and aid to disadvantaged groups through the Bizkaia Food Bank, Ukraine Euskadi and other local support organisations.
Cala Mijas’s wide support to the local community has been positively valued highlighting their social commitment and actions that include alliances with different organizations such as Basic Income, promoting the development of people at risk of exclusion or the NGO Equilibrio Marino which seeks to protect the Calahonda Special Conservation Zone in the region of Mijas, Malaga.
BIME is a non-profit project run by the Creative Industries Foundation and in collaboration with professionals, artists, companies and institutions from all areas of the cultural and creative industry. Since its creation over a decade ago, BIME’s goal has been to celebrate the music industry and promote emerging talent, becoming a true force for economic, cultural and social growth. The values and ethical principles of a B Corp company are reflected in BIME’s organizational awareness in terms of horizontality, collaboration, flexibility, inclusion and parity.
In alignment with the B Corp guidelines, Bilbao BBK Live, Cala Mijas and BIME will continue to review internal policies for constant improvement while also consolidating their commitment to the 2023 Agenda, the 17 Sustainable Development Goals and the United Nations Global Compact.
Alfonso Santiago, Last Tour’s CEO said: ‘The goal of Last Tour is to be a cultural and social activist, with creativity and innovation at the core, to contribute to the cultural development and co-creation of a society to which we feel committed.
We stand committed to the B Corp standards while being recognised for the work we developed across the last 20 years. This recognition encourages us to maintain high standards where we constantly revisit our goal for social transformation while developing an economically viable business plan by acting proactively and responsibly in those territories where we are present.’
Last Tour becomes the B Corp pioneer musical promoter in Europe, given the clear and concise commitment to environmental and social performance made by the business’s management group, a commitment which is included in a new clause in the company’s bylaws.