Ivor Novello, BRIT and Grammy nominated producer, DJ and multi-instrumentalist Jax Jones joins forces with System.Inc and friend and collaborator Stefflon Don on brand new dance record ‘The Don’. Released via his own record label WUGD with System.Inc signed to the roster, ‘The Don’ is a fusion of sounds with Steff’s inimitable flow paired with a big bassline beat merging rap and dance for a club ready tune.
Sampling UK garage classic Diamond Rings by X-Presidents the track is produced by Jax and System.Inc, who were the first act signed to the WUGD roster. System.Inc’s debut single Mirrors was the Hottest Record on BBC Radio 1 with a stream of support from Danny Howard, Arielle Free, Pete Tong, Piero Pirupo, Riva Starr, Clara Amfo, Mistajam, Coco Cole, Anton Powers and Nic Fanciulli.
The Don shows the ethos of Jax’s new label, with authentic collaboration at the heart of all of his music, as well as blending genres and sounds to make something that pushes the binaries of traditional dance music.
Speaking of the single Jax said “System.Inc and I bonded over a shared love of X Presidents’ Diamond Rings, and a few weeks ago we made this track. I played it to Steff and she loved it. We went into the studio the next day to write the lyrics and cut the vocal. The way she delivered both the rap and singing elements was amazing. She is the real Don! This one was a few weeks from studio to release. When something feels good, best not to overthink it, get it out.”