Whilst Fatboy Slim defines what it means to be a household name, his Southern Fried Records imprint has co-existed somewhat under the radar in comparison, yet few labels have stood the test of time quite like them. Founded by Norman Cook and Garry Blackburn in 1994 as an outlet to release tracks under Norman’s Might Dub Katz alias, the label’s first ever release was ‘Super Disco Brakes Vol, followed by early releases from Space Cowboy, Kurtis Mantronix and Scanty Sandwich, before achieving huge success with Ashley Beedle’s remix for Elton John’s ‘Are You Ready For Love’ which was a No.1 record, and Armand Van Helden’s’ My My My’ and ‘I Want Your Soul’.
Fast forward 499 releases later, SFR’s gargantuan 500th single ‘Role Model’ welcomes back the label head himself, and a first original piece of music from Fatboy Slim this year. Landing on the 17th May, ‘Role Model’ will be available both in digital and physical formats, with a limited run of 500 special edition acid-print vinyl for true fans and vinyl aficionados. Its bass booms almost cartoon-like to leave shards of electro motifs shattering aside ringing cowbells and punchy synth-pads. The melody is pacy and revolves around a rotating, wobbling undertone with an ironic vocal that interjects X-rated pastimes that are anything but role- model worthy.

Role Model” is out now!