Louie Fresco has been involved with many projects and labels over the years, and something that has always been important to him, has been the pride he has for his roots in Mexico. We saw the origins of this pride with the inception of the Mexa Records label and brand, focusing its releases on Mexican artists. However, as time went on, Louie made some moves for himself, and found his music catching the attention of the No.19 Music outfit based in Canada.
With some time now spent abroad in Barcelona, Louie has made strong efforts to organize a new concept, the party brand ++ (pronounced Plus Plus). Like his brand Mexa before this, the idea behind ++ is to give rise to Mexican artists, and showcase them in a series of parties around Mexico, then move to Latin America and eventually Europe.
There’s something special, however, beyond the exclusive Mexican talent roster. Louie has formatted the DJ sets for each of these parties in a “back to back to back” or b2b2b setting, where all the DJs play together as one. Two of the three DJs on each lineup will be residents, and the third will be a rising star. Who are the ++ residents? The roster is quite extensive but includes:
Andre VII, Andy Martin, Antistar, Balcazar & Sordo, Bastard Love, Climbers, Pinto, Damian Uzabiaga, Lokier, Louie Fresco, Mejia, Metrika, Miguel Puente, Muan, Nova, Risky Business, Robbie Akbal, Sakro, Tato, and Zombies in Miami.
In addition to all the great news here, we are proud to announce our participation in the ++ event series as the Official Media Sponsor. What that means is you’ll be hearing about all the upcoming events, here with us, including exclusive content and recap material. We are really looking forward to helping spread the word on this new concept. Congrats ++
The next event coming up April 10th will feature Louie Fresco, Gabriel Sordo and rising artist, Delia Ros. The event will take place at Rioma in Mexico City and will run from 10PM until 7AM. Warm up will be provided by Gerad & Cosmo along with Luciano Courtois. Cover is 200 pesos.
Location: Rioma, Insurgentes Sur # 377, Col. Hipódromo Condesa, Del. Cuauhtémoc, C.P. 06100, 06100 Mexico City, Mexico
Date: April 10th, 2015
Cover: 200 Pesos
In advance of the night, we’ve decided to include some music from these guys for you to check out.
Stay tuned for the next event, happening April 22. More info to come!
Date: 22nd April 2015
Venue: Rhodesia Club
City: Mexico City
Artists: Louie Fresco + Gabriel Sordo + Andre VII